Startup Retirement Homes on the Outskirts of Sao Paulo Until 5000 Real

Startup, a word not to appear there. “My friend has a startup,” “I’ll open a startup,” ” I met a startup of such a thing” … surely you’ve heard of these phrases, right?

The startup concept is quite simple: a person has an idea and he believes that he can make money and assemble a company to make it a reality.  However, it is the time of practice which is more complicated: the scene of action is unclear, then, we need investors, partners, staff and a lot of efforts and unity for a startup to work out.

There startups of all imaginable part, recycling, cooking, housework and architecture. The web site separates  this field, and knows the reality of these enterprises so bold and striking. We love to know more companies like us.

One is the Villa program, startup created to make low-cost reforms, high efficiency and speed for disadvantaged populations. Keep watching and see this project that has improved the lives of hundreds of people.

Who Have the Idea?

In Brazil, more than 12 million affordable housing have problems of construction. Either for lack of ventilation, electrical projects and hydraulic improper or excessive moisture, many Brazilians make their health and well being at risk in their own homes.

In addition, people living in these conditions do not always have the purchasing power to make a more complex reform. So turn the not so skilled professionals who can do anyway service or even finish it  and the cheap comes out expensive.

Given this reality, the Fernando Assad businessman, historian Marcelo Coelho and the architect Igiano Souza created the Villa Programme.

They met in 2009 when Fernando company, Giral, was hired by CDHU (Development Company Housing and Urban), in which Marcelo and Igiano worked to carry out a post-upgrading project in a slum.

From there, the three worked together on more projects and started thinking about what would be the Villa, and the Academy helped a lot in the process – already with the idea of creating a social business? (Not sure what that is before long the we explain), Fernando has a master’s degree in FEA (Faculty of Economics and Administration of USP) and used his thesis to advance the project.

With a participatory methodology studies, the thesis of Villa progressed and in 2016 the program began to establish itself as a company when it was selected to be accelerated by Artemisia, his partner and mentor.

Once accelerated, the trio saw no investors. Thus, they sought alternative sources to raise money as donations from businesses and loans in the bank.

So the House program began operating in 2016, and less than two years have reformed more than 176 homes in Ibirapuera Garden, outskirts of the South Zone of Sao Paulo, where its first office is.

How Does It Work?

The Villa Program works in the social business model that is, a company that focuses on helping people and causes (the so-called “social impact”) but also for-profit, albeit a small one.

If you got confused, here’s a cliff note to understand a social business.

Thus, in addition to the initial investment, the Villa also created a crowdfunding campaign, which is still raising funds and search operation scale to achieve your goal faster to solve the mismatch problem of affordable housing and help people to leave their safe and comfortable corner.


A practical solution for operating the Villa was the division of their product kits, each with specific services for a room in the house. People who hire the program have the option to choose one of them or even all.

Thus, prices range from $ 900 to $ 5 thousand, and customers can pay for up to 12 installments without interest to receive their home or rooms renovated within 6 days.

How’s Villa?

Having already transformed the lives of several people on the outskirts of Sao Paulo, the Villa goes well. The founder Fernando received the Social Entrepreneur Award of the Future 2016 by the program.

Besides the award, which is organized by Folha de S. Paulo, the Villa has also been reviewed by several major platforms and also in 2016, was recognized by the UNDP Brazil (United Nations Development Programme) for “initiative development of a business solution that can meet social and environmental challenges of the country”.

With numbers and impressive titles for such a young company, Fernando, Marcelo and Igiano following closing partnerships for the program to further evolve.

The latest of these was made for it to become an office model in building material stores in locations they serve. The proposal is that by going to the store to buy materials, the resident already out of there with a complete makeover. Thus, the idea is that the model villa spread as social franchise for other communities to help more people.

Information regarding the partners and closed values ​​do not come to be revealed, but what matters is that the idea is growing and we can still expect great project actions.

Cool too, right? What do you think of the Villa? Tell to us here in the comments.